THE OUTPOST:
(‘out,post) Noun A small military camp or position at some distance of the main force, used esp. as a guard against surprise attack. A remote part of a country or empire. Figurative Something regarded as an isolated or remote branch of something. (Oxford American Dictionaries)
THE OUTPOST, at the limits of the central Eixample and the luxury commercial area of Passeig de Gràcia. THE OUTPOST, avantgarde position for the scouting of new trends for the contemporary man. THE OUTPOST, frontier between Classic and Avantgarde.
Location
The shop is located in Carrer Rosselló 281bis at the crossing with Roger de Llúria and
Diagonal in the ground floor of a building dated 1942 and signed by Duran I Reynals just opposite the Casa de Les Punxes, a landmark art nouveau building from the famous architect Josep Puig I Cadafalch.
This location is a very prestigious address and perfectly integrated in the area of the higher end of the Passeig de Gràcia.
Image
The interior design has been committed to Pilar Libano, a reputed professional with a long experience in shops, restaurants, hotels as well as private houses all over the country who decided to approach to it as a mix of different materials, styles and textures as the perfect way to communicate the concept of contemporary classic which defines THE OUTPOST.
The logo was designed by Gorka Postigo, a very young studio from Madrid.
Timing
The opening took place on April with SS08 collections.
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